PPC Ponderings Podcast
While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
Episodes
18 episodes
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview
This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security. Make sure to l...
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Season 1
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49:52
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview
In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day. Simon is Vice President of Digital I...
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Season 1
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51:03
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion
Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensiv...
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Season 1
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Episode 5
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32:36
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview
In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look a...
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Season 1
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36:51
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC
In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig ...
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Season 1
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57:32
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear
There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping...
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Season 1
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42:19
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham
What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Mo...
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Season 1
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44:52
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?
Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to g...
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Season 1
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Episode 4
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40:55
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models
This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when t...
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Season 1
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Episode 3
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16:59
Bonus: Amanda Farley on Attribution & the Client
Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'...
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Season 1
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32:28
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making
One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company. Give this episode a listen, and ponder not simply the attributio...
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Season 1
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37:46
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense
Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll ...
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Season 1
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34:42
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions
What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll he...
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Season 1
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42:30
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid
Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is...
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Season 1
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Episode 2
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30:39
Bonus: Full Keyword Interview with Aaron Levy
In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why t...
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Season 1
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38:22
Bonus: Full Keyword Interview with Brad Geddes
In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview. The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but...
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Season 1
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41:14
Bonus: Full Keyword Interview with Amy Bishop
In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the ...
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Season 1
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42:43
Ep 1 - The PPC Keyword: Past, Present, and Future
Welcome to the PPC Ponderings Podcast!In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the ...
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Season 1
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Episode 1
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29:00