PPC Ponderings Podcast
While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
PPC Ponderings Podcast
Bonus: Full Keyword Interview with Aaron Levy
In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.
In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them.
We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode!
Want to be a guest on the PPC Ponderings Podcast? Apply here!
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- Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
