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PPC Ponderings Podcast

Kirk Williams

Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. 

Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8September 12, 2023
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Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7July 27, 2023
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Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6July 14, 2023
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Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5June 20, 2023
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Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4May 24, 2023
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Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3May 05, 2023
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Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2April 14, 2023
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Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1April 05, 2023
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Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy InterviewSeptember 09, 2022
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Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton InterviewAugust 04, 2022
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Ep 5 - Privacy, Security, & Digital Ecosystem ConfusionJune 29, 2022
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Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten InterviewJune 09, 2022
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Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTCMay 09, 2022
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Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU FootwearApril 12, 2022
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Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike BeckhamMarch 23, 2022
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Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?March 10, 2022
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Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution ModelsFebruary 04, 2022
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Bonus: Amanda Farley on Attribution & the ClientFebruary 02, 2022
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Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-MakingJanuary 20, 2022
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Bonus: Nechama Teigman on Shapley Models & Attributive Common SenseJanuary 05, 2022
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Bonus: Heather Aeder on Imputation, Predictive Models, and EmotionsDecember 16, 2021
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Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to AvoidDecember 03, 2021
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Bonus: Full Keyword Interview with Aaron LevyNovember 22, 2021
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Bonus: Full Keyword Interview with Brad GeddesNovember 16, 2021
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Bonus: Full Keyword Interview with Amy BishopNovember 09, 2021
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