PPC Ponderings Podcast

Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today.

Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

Host

Kirk Williams

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been knee-deep in advertising since 2009 when he needed a job (any job!) to get him through school. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 6 years, and is known for bringing a light-hearted look at PPC to social channels, as well as for his PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. Kirk is an international conference speaker presenting on all things Paid Search (especially Shopping Ads), and has spoken in London, Dublin, Milan, Sydney, as well as many US cities. Kirk has written two books on PPC marketing and agency ownership and loves to teach PPC whenever and wherever he has the opportunity. Kirk currently resides in Billings, MT with his wife, 6 children (yup 6), Trek bikes, Taylor guitar, books, and probably not as much sleep as he should be getting.

https://zatomarketing.com/about#team