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PPC Ponderings Podcast

Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8

September 12, 2023 Kirk Williams / Travis Biechele Season 2 Episode 8
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8
PPC Ponderings Podcast
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PPC Ponderings Podcast
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8
Sep 12, 2023 Season 2 Episode 8
Kirk Williams / Travis Biechele

Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Demand-Gen Campaigns, so decided to include the conversation anyway. So go ahead and sit back, grab a cup of coffee and enjoy our conversation with Travis.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

  • Check out ZATO (over $10K/mo in ad spend)
  • Check out MAKROZ (under $10K/mo in ad spend)
  • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
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Show Notes

Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Demand-Gen Campaigns, so decided to include the conversation anyway. So go ahead and sit back, grab a cup of coffee and enjoy our conversation with Travis.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

  • Check out ZATO (over $10K/mo in ad spend)
  • Check out MAKROZ (under $10K/mo in ad spend)
  • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)